AAM Webinar: How to Make your Website More Inclusive to All Audiences

Wednesday, July 27, 2016
2:00-3:30 p.m. (Eastern)

Your organization’s website is often the first place people go for information about your museum, your exhibitions, your programs, and your collection. But who are the people who use your website, and is your website inclusive of the broadest audience? 20% of Americans identify as having a disability—can they, and everyone, access all of the information that your website shares? Is your website designed by IT in a silo, or have critical stakeholders been included in the process–from top to bottom and across your organization (and beyond)? Have you addressed the Americans with Disabilities Act (ADA) or embraced Web Content Accessibility Guidelines (WCAG) 2.0 and principles of Universal Design in your choices of font, colors, graphics, functionality, tagging, and use of assistive technology?
In this survey webcast, presenters will provide a general overview of accessible website design for audiences of different functional abilities. Our panel of experts will focus on standards and best practices, graphic design aspects, institution-wide engagement, user testing, and regulatory and legal issues related to websites as public accommodation. With targeted tips that you can implement after the webinar, these experts will offer practical strategies for planning, delivering, and evaluating accessible websites that can be used by people of all abilities.

Who Should Attend

This program will be useful to anyone interested in create more accessible websites for consumers with disabilities, including IT staff, directors, program staff, educators, curators, collections managers, and accessibility advocates

How Will I Benefit?

By participating in this program attendees will be better able to:

  • Understand the basics of and key issues related to website accessibility
  • Gain insight into how a person with a disability interacts with a website through the use of assistive technology
  • Include key stakeholders across (and beyond) the organization in website planning
  • Take actionable steps towards a more accessible website by using simple design tips to make your site more usable by all
  • Advocate for accessible website design to staff and website visitors


  • Sina Bahram, president, Prime Access Consulting, Inc.
  • Gabriela Bonome-Sims, director of administration and finance, Institute for Human Centered Design
  • Sharon Rosenblatt, director of communications, Accessibility Partners, LLC


  • Greg Stevens, assistant director for professional development, American Alliance of Museums, Arlington, VA

Registration: http://www.aam-us.org/resources/online-programs/how-to-make-your-website-more-inclusive-to-all-audiences 

  • Free:    Staff of Alliance Tier 3 Museum members
  • $25:     Staff of Alliance Tier 2 Museum members, Ally members, Industry Partner members, Individual members
  • $50:     Staff of Alliance Tier 1 Museum members and Non-members*

You will receive a registration confirmation email within 24 hours. Webinar access instructions will be sent via email closer to the live event.

“Webinar Watch and Talk” Events

The following institutions will be hosting Webinar Watch and Talk events in conjunction with this program. If you are in or near one of these locations, we invite you to join colleagues for a no-cost learning and networking opportunity. There is no cost to host or attend an event. Events consist of:

  • 30 minutes of pre-webcast networking
  • 90-minute live webcast
  • 60 minutes of post-webcast facilitated discussion or activity.

Lafayette Vermilionville Living History Museum
12:30-3:15 p.m. Conference Room
Host contact for more information: Anne Mahoney

New Jersey
New Brunswick Rutgers University Libraries
1:30-4:30 p.m. Alexander Library, Pane Room
Host contact for more information: Joseph Abraham

If you are interested in hosting a Webinar Watch and Talk event at your institution, please contact Greg Stevens. The deadline for host information is July 15.

Cancellation Policy

Cancellation requests for Alliance professional development programs must be received in writing no later than one week prior to the event date to receive a full refund of registration fees. Refund requests will not be accepted after that date. The Alliance reserves the right to cancel any program at any time, for any reason. In the event of a program cancellation by the Alliance, attendees will receive a full refund of their registration fees. For face-to-face programs, the Alliance is not responsible for any travel or hotel expenses incurred as a result of your participation or cancellation of an event.